The Strangest Thing. Live Who You Are is an innovative advertising campaign produced by Gioi-Goi for their 21th year:
“Each episode focuses on a topic, charting the beliefs, musings and demons from the great and the good of Manchester. Rants from cult personalities such as Alan Erasmus, Clint Boon, Justin Moorhouse and Mike Joyce mix it up with ticket touts, comedians, doctors, solicitors, addicts, footballers, musicians and actors.”
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