Not Only Cigarettes was a new video art exhibition format created in order to be shown through the screen of a cigarette vending machine. The project run both in real life (IRL), on a physical vending machine in Viareggio (Italy) and, URL, on the Green Cube Gallery exhibition space.
Luca Leggero transformed the integrated screen of a common vending machine into a video art display. The machine, which was located on the sidewalk outside a bar, was visible by drivers and random people who passed by. It worked 24 hours a day streaming video art on loop to an unexpecting audience.
Introduction by Valentina Tanni