Welcome to Folk Valley

Folk Valley is a new surreal meme circulating on TikTok and Instagram. It treats a fictional location as a real-world hotspot for bizarre, absurd, and increasingly horrifying events. Think of it as 2026’s evolution of the “Only in Ohio” trend, mixed with eerie digital folk horror (though it started out more comic than scary, with deadpan clips of UFOs, explosions and the now-iconic Folk Valley Cat). Videos are chaotic, inverted, or deep-fried, accompanied by minimalist or glitchy audio, like peaceful birds chirping or random sounds.

Welcome to the TikTok Farlands

Minecraft Far Lands were a math bug at the edge of the generated world. The further you went, the more reality broke down. TikTok has its own version: doomscroll long enough and the algorithm takes you somewhere strange, a periphery of surreal, absurdist and sometimes plain scary content. It’s the latest incarnation of a very long aesthetic tradition in meme culture (YouTube Poop, weirdcore, analog horror, deep fried memes, glitch art, weirdtok), but updated to fit the brainrot era.

To See What It Feels Like

In 1974, Thomas Nagel posed a deceptively simple question in his essay What Is It Like to Be a Bat?: what does it FEEL like to be another creature? Nagel argued that no amount of objective knowledge could grant access to an animal’s subjective experience. Half a century later, users on TikTok are testing that limit through performance, attempting “To See What It Feels Like” to be monkeys in rainforests, rabbits in cold English winter rain, chipmunks in a storm, polar bears on a glacier, underdeveloped hippos in the water, or lonely raccoons in a trash can.

 

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Un post condiviso da Valentina Tanni (@valentinatanni)

The Internet Aesthetics Spiral: #corecore

Corecore refers to an aesthetic that’s prevalent on TikTok under the hashtag “#corecore,” specifically within so-called NicheTok circles of NicheTokers, that plays on the -core suffix by making a “core” out of the collective consciousness of all “cores.”

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Paris Filter Trend

“A TikTok trend where users apply Instagram’s Paris filter numerous times to a selfie video of them posing while the song “Fancy” by Drake plays, the filter applied to the point where the video is obscured and washed out in pink and purple. The videos are often captioned “no filter,” a joke about people who post obviously edited photos online under the guise of being natural”.

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