Redefining Exhibition in the Digital Age

Jogging is an art collective that displays immaterial works of art and writing on the Internet:

“In an MIT lecture last year, Michael Mittleman stated that between 90 and 95% of an artist’s audience will see their work through documentation. Art cannot exist without an audience, as it relies on media for its existence as art. With today’s burgeoning potential for digital mass viewership, transmission becomes as important as creation. Contemporary online artists are aware of this fact and seek to actively make use of its potential. Dematerialization is not an oppressive suffocation of art but a possibility for art to flourish in disparate and progressive discourses. The web offers infinite room for expansion and participation unlimited by the more severe constraints of space and finance.” (Redefining Exhibition in the Digital Age)

[via rhizome]

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