I just fell into the Mallworld rabbit hole. Apparently thousands of people on Reddit, TikTok and other platforms are sharing their dream experiences and they claim to have visited the same place. Some are event drawing detailed maps of it. This place is Mallword and it is a sort of gigantic liminal space with shops, airports, playgrounds, hotels and other buildings. But the heart of the world is – of course – the oniric version of your typical American mall, where people get lost and disoriented. Mallworld is a sort of narrative container that merges vaporwave, liminal spaces, the backrooms, dreamcore and This Man all together.
“Ever dreamed of this place?”