Generative AI is taking over every corner of the internet. All kinds of content are imitated, replicated, remixed, and reinvented through AI. An unstoppable avalanche of images, videos, and text is submerging us.
I’ve been observing a specific reaction to this phenomenon that’s incredibly interesting: people trying to “fight” AI by attempting to recreate its content with physical objects and practical effects. I first saw this trend emerge in the field of ASMR and satisfying videos, but now people are recreating all sorts of slop. This response is giving rise to a new subgenre: a kind of artisanal content that deliberately imitates the artificial but, in doing so, emphasizes human skill and brings the craft element to the next level.”

Some great examples below.